Adam J Williams

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"Seeking a position as a valuable member of your team to utilize my experience, skills, and passion for Internet marketing to drive new traffic, leads, and customers through superior job performance."

Employment

Financial Planning Evangelist
RabbitFunds.com

  • Write weekly blog posts and promote them through social networks leading to 81% of traffic from new visitors
  • Execute relevant link building campaigns resulting in 695 inbound links in eight months from related sites and blogs
  • Maintain multiple online social profiles such as branded Twitter account, 57% of all traffic from social networking sites

Founder / Marketing Director
Provo Swim Lessons, LLC

  • Used search engine optimization techniques to achieve top ten Google ranking for identified keywords resulting in 95% of all leads coming from website conversion form
  • Designed and actively marketed two websites and brand identities: ProvoSwimLessons.com and ProvoSwimAcademy.com

Marketing Director
digEcor, Inc.

  • Planned and implemented integrated branding campaigns across all corporate marketing, including public relations, online marketing, email campaign, print advertising, and tradeshows
  • Responsible for $250,000 annual marketing budget consistently staying within budget
  • Researched and prepared business cases determining the viability of new strategic business ventures and market segments

Corporate Procurement Intern
Kohl's Corporation

  • Identified opportunities to improve the online shopping experience for the neckwear product line generating an expected 18% increase in online sales
  • Analyzed online sales of neckwear to balance assortment and find opportunities for sales growth; increased online selection by 14.3%
  • Created versatile reports that analyzed sales data identifying trends resulting in improved information used in purchasing decisions

Sales Representative
Icon Security

  • Sold ADT monitored security systems through direct marketing, providing quality protection and customer service; resulting in over 85% customer retention
  • Ranked number two out of fourteen sales representatives in the Baltimore office helping lead the office to earn several awards and incentives

Technical Skills

Web Design
  • HTML and CSS
  • Adobe Photoshop, Illustrator, and InDesign
  • Wordpress, Modx, and Magento
Search Engine Marketing
  • White hat SEO techniques (on-page and off-page)
  • Google Analytics
  • Alexa Rankings
  • Quantcast
  • Twitter and Tweetdeck
  • Other social networks such as Facebook
Additional Skills
  • Speak, write, and read Spanish
  • Inbound Marketing Certified Professional

Education

Marriott School of Management
Bachelor of Science

Award: Academic scholarship
Leadership:
  • Vice President of Finance, Marriott Undergraduate Student Association
  • Marriott School Representative to the Student Advisory Council, Brigham Young University Student Service Association
Relevant Courses:
  • Advanced financial management
  • Corporate financial reporting
  • Information systems
  • Strategic management
  • Marketing management
  • Writing in organizational settings
  • Principles of statistics

Salt Lake Community College
Associate Degree

Award: Academic scholarship
Leadership:
  • Chapter Manager, Delta Epsilon Chi (national marketing student association and competition)
Relevant Courses:
  • Intro to marketing
  • Retail management
  • Consumerism: Issues in the marketplace
  • Marketing: Promotion
  • Marketing: Business Presentations